The company
13 Fishing, founded
a few years ago, is a young, aggressive company, it says.

The company, from Tampa, Fla., is creating its own style, it says, and that seems to include 13 Fishing’s new Concept casting reels.

This is a fast-rising company that’s never shied away from taking chances or bucking the trend, one reviewer wrote,
in a review about the reels.

Casting reels that are heavy duty aren’t difficult to find,
another review said.

But finding ones that are also ergonomic and lightweight
can be difficult.

Many reels that are tough are bulky, making them tiring to use,
the review said.

Concept reels, a series of four, are low-profile casting reels, three made for freshwater or salt, and one, the lightest, for fresh.

The four models, named the Concept A, C, E and KP, weigh 6.7, 6.1, 5.7 and 5 ounces, respectively.

Features include aluminum or magnesium frames and Airfoil Carbon or magnesium side plates, depending on the model.

Airfoil Carbon, also used in products like bicycles, planes and sail boats, is strong, lightweight and non-corrosive.

That helps make the side plate thin, instead of bloated like on some reels, the company says.

That's just one example of the ways the reels are built to be ergonomic and lightweight but strong.

One noticeable feature is a cork handle on all the models except the lightest model that sports an Eva foam handle.

The cork handles look great, and are intended to be comfortable.

The handles are also oversized.

On some low-profile reels, the handles might actually be too small.

If you’re surprised by a bite, the handles on Concept reels could be easy to use, instead of making you fumble to begin cranking.

Features also include a line guide, named the Arrowhead System, and more.

The line guide makes the line wind level on the spool.

At press time, the KP, the lightest of the models, was yet to be included on 13 Fishing’s website

This model is set to be introduced in mid-April, while the other models were already introduced on March 17.

But specs were available for the KP, and it's supposed to weigh merely 5 ounces.

Features like the Eva handle, and a carbon handle shaft, instead of aluminum on the other models, will keep the weight down.

So will a 13-pound drag, instead of 22-pound for the other models.

Most low-profile reels come with a 12-pound drag, the company says.

Again, the KP is meant for freshwater, while the other models are meant for either saltwater or fresh.

Even the company’s name is different.

Why 13?

“Make your own luck,” the company says.

For details, visit 13 Fishing’s Concept reels Web page.