Fly fishing can get a bad rap.

An angler sporting a
fedora with rooster feathers
and a wicker creel
might seem elite, the
company St. Croix says.

You might feel intimidated,
because fly fishing can seem
out of reach.

Fancy tackle, fancy clothes
and a fancy way to cast a line.

But the reality is that the sport’s
got its merits, when fly fishing is brought down to basics.

The basics are that it’s fishing.

Let’s start with tackle.

The tackle doesn’t need to be fancy or expensive.

St. Croix’s Imperial Fly-Fishing Rods are made to be affordable.

The rods, available for line weights from 2 to 10, or nearly all sizes, are “engineered well beyond their retail price,” St. Croix says.

With prices starting at $190, the rods, including the blanks, are handcrafted at St. Croix’s factory in Park Falls, Wisconsin.

Built with a special blend of graphite, the American-made rods are created to be fast and crisp in action, and light in weight.

The handle is cork, the rod seat is machined-aluminum, the stripper guides are aluminum-oxide, and the snake guides are hard-chrome.

Alright, so the tackle is within reach.

So is the casting.

These rods flex so perfectly that even a novice caster will feel practiced, St. Croix says.

What about the clothes?

Any angler would be proud to own one, St. Croix says.

For more info, visit St. Croix’s Web site.