Here's Sebile's latest
family of lures.

“Aptly named Action First,” the company says, the hard lures are created for bass fishing in either fresh or saltwater.

They feature
seven models.

At press time, they were yet to be included on Sebile's Web site, but click here for a press release (pdf), including photos of each.

Or read descriptions of each model here:

The Bull Crank, pictured above, is wide-profiled, with a wide, square bill that can deflect off cover.

The Star Shiner is a suspending, skinnier-profiled lure with a tight swimming action and a bead that knocks inside.

The Bull Minnow has a somewhat different shape than the shiner, sort of a humped back, with a wider swimming action and a bead.

The Squarebill Sunfish imitates a sunny, and its bill can deflect off cover, and it includes a bead.

The Racer Crank is a deep-diver with a tight swimming action, meant to dive quickly.

The Lipless Sinker,
left, is, of course, lipless, and is a vibrating lure, with two rattle chambers, to increase noise.

The Vibe Machine is similar, but with a somewhat larger, more rounded head, and one knocker bead.

Each comes in a
wide range of colors.

For more info
about the company, visit the Sebile site.