Something is beautiful about a rubber worm,
the old classic in largemouth bass fishing.

The lure is so simple, yet is almost always
a great choice for the angling.

So don’t mess with a classic, right?

Yes and no.

If a little “oomph” can be added,
anglers should go for it.

The Berkley PowerBait HeavyWeight
Thump Worm looks and fishes like
the classic, but with subtle and enticing
extras: some oomph.

The worm, one of the more interesting
products introduced in 2010, features
an oversized paddle tail that “thumps.”

That’s designed to draw in bass by sound,
like when fished in muddy or stained waters.

The tail comes with an indented line that
shows where to slice, transforming the
worm into a buzz bait that can be ripped
through the waters.

The worm, available in eight colors, is laced with PowerBait, arguably
the most effective scent ever in fishing

The lure is injected with a special material that adds weight to the worm.

Something is also beautiful about kicking up a product a notch.

For more info, visit the Thump Worm Web page.