What’s most important
about a fishing lure?

Action.

A lure’s paint
sometimes matters.

But a lure’s action always does.

Think about lures with no color,
like ones that come in natural wood, or others that come in
crazy colors, like plugs painted
to look like a beer can.

They catch fish, because of action.

Reel Keel Lures, from Kiko Fishing, were built
to impart action that makes fish pounce.

Lots of thought went into the action, and also the look.

Some aspects of the action:

• The angled head makes the lure gradually swim downward,
  without using a front lip.

• The force of the waters against the flatness of the head makes
  the lure both wiggle and roll from side to side.

• The metal keel provides ballast that keeps the lure upright, prevents spin and helps stabilize the side-to-side motion.

But the company also thought carefully about the look.

Examples:

• The keel and the white belly provide flash, so no holographic tape is needed, the company says.

• Some fish see colors, some see certain colors, and some see shades of gray, and different colors appear, disappear or fade at
  different depths, so contrasts in a lure’s color and shade can be more important than the colors themselves.

Click here for full explanations about thoughts that went into the
action and look, or the "science" of the lure.

Reel Keel Lures, available in a bunch of colors, work particularly well
on largemouth bass, the company says.

But they’re also meant especially to wallop walleyes, musky, pike,
trout and salmon.

For more info, visit Kiko Fishing’s Reel Keel Lures Web page.